Why are you different?
Why are you better?
Why should people care?
I partner with C-suites, founders, and marketing leaders like you to find the right answers. We'll use what we discover to create your verbal brand identity—the key to setting yourself apart, converting your audience, and representing your business with consistency, confidence, and integrity.
At Canary, an award-winning consumer electronics/home security product, I developed and refined the verbal brand and executed it across every touchpoint, from internal decks to the site, UI, packaging, advertising, to go-to-market messaging, collateral/training for retail partners, and thought leadership efforts.
At Transfix, I completed a full verbal rebrand for a digital startup that's leading the logistics industry with their game-changing approach to freight management.
Most recently, at Time Inc./The Foundry, I ideated and executed branded content for advertisers as varied as Advil, Humana, Olay, Jeep, and Coppertone. In addition to building and leading our content team, I was also proud to offer messaging, marketing, and structural guidance for PetHero, Time Inc.'s first membership program for pet owners.
-Research, strategy, and creation of brand positioning, demeanor, archetype, tone, and voice
-Development/refinement of value props and key messaging, including positioning statements, taglines, naming, and branded terms
-Internal messaging development including core values and mission statement
-Messaging translation across platforms and message simplification
-Natural language and UI messaging
-Video concepting, scripting, on-set presence, and pre-/post-production guidance
-Thought leadership positioning and communications
-Ongoing content development and strategy for advertising and marketing campaigns
-Channel marketing content/asset development and recommendations, build-out and delivery of retail kits, display/endcap development, and liaising with retail partners
-ASO (App Store Optimization for iOS and Google Play)
I'm able to work independently, create and grow internal content teams, or integrate with pre-existing copy and design teams.
Contact me for more details about custom-tailored workshops and on-site work sessions.