Why are you different?
Why are you better?
Why should people care?
I partner with C-suites and founders like you to find the right answers to these questions, and use what we discover to create your verbal brand identity—the foundation for your tone, voice, and messaging. It’s the key to setting yourself apart in the market, converting your audience, and representing yourself with consistency, confidence, and integrity.
I started my career with language and content rebrands for sites like AMC Television and WEtv.
At Canary, an award-winning consumer electronics/home security product, I worked to develop and refine the verbal brand and execute it across every touchpoint, from the site to the UI to packaging to advertising to go-to-market messaging to collateral/training for retail partners to thought leadership.
At Thirty Labs, I focused on brand creation and positioning for entertainment/camera-based iOS apps like FastCap and FaceParty.
Most recently, I completed a full conceptual/verbal rebrand for Transfix, a digital startup that's leading the logistics industry with a game-changing approach to freight management.
-Research and development for brand positioning, demeanor, archetype, tone, and voice
-Development/refinement of key messaging/value props
-Tagline, naming, and branded terms ideation
-Video concepting, scripting, on-set presence, and pre-/post-production guidance
-Thought leadership positioning/communications
-Continued content development and strategy
-Messaging translation across platforms
-Natural language and UI messaging/development
-Channel marketing content/asset development and recommendations, build-out and delivery of retail kits, display/endcap development, and liaising with retail partners
-Working independently, or integrating with pre-existing design teams to ensure that words and images align effectively.